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Welcome to

Let Clothes Be Clothes

Let Clothes Be Clothes is a grassroots campaign set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories. 
 

Led by Francesca Cambridge Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender coding products into either 'for girls' or 'for boys.'

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Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - starting at birth.

Families are telling us they want to shop for children's products based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.

 

Our work includes advocating better and more equitable school uniform policies, working with both parent/s and schools to establish 'mindful and considerate policies' (Dept for Ed, England) through meaningful dialogue.

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Join the conversation @uniformreformuk #UniformReform #Letclothesbeclothes
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Need help challenging a School Uniform policy?

Check out our new partner campaign Uniform Reform here

Looking for unisex childrenswear?

Check out our list of inspiring, forward thinking childrenswear brands! 

Stereotype Smashing Reads for Youngsters

Check out our recommended reading for adults and youngsters here

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Let Clothes Be Clothes Blog

A decade of campaigning

Hear us Roar!
NHM Demonstration 2015
Red Live Event 2015
LCBC Approved Badge
Piers Morgan "Bonkers"
New Labels at John Lewis
Cheryl on Good Morning Britain
The Equal Classroom
Let Girls Wear Trousers!
Commander Christ Hadfield
School Uniform: Dressing Girls to Fail (2021)
ASA investigates Shoe Zone
Uniform Reform

Looking for more stories that have made headlines? Click here

LCBC is proudly partnered with:

Let Toys Be Toys

Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.

Pink Stinks

The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.

ESIS is working towards a school environment free from sexism where all pupils are: 

  • taught a gender balanced curriculum

  • free from gender-limiting stereotypes and expectations

  • free from sexual harassment and violence

FiLia

FiLiA is a Women-led Volunteer organisation and part of the Women’s Liberation Movement. We have charitable status for our work promoting Women’s human rights.

FiLiA’s vision is a world free from Patriarchy where all Women and Girls are Liberated.

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