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Welcome to
Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign group set up to challenge harmful gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by founder Francesca Mallen, LCBC advocates a unisex ("for all") childrenswear policy for schools, and promotes choice for consumers by challenging widespread gender coding of children's products.
Shoppers are telling us they want more choice, rather than the option to buy from one of two stereotyped designs, such as pink for girls or blue for boys. Gender marketing is not only unnecessary but exploits outdated ideas about the role of men and women in society.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and advocate unisex school uniform policies to encourage true equality, prevent bulling and help build a more equal society.
Join the conversation @letclothesbe
Tag #LetClothesBeClothes #SmashStereotypes
Check out our new range of
Campaign T-Shirts at Teemill!
Find out more about
Gender Marketing
Has it always been pink for girls and blue for boys? Where did these ideas start?
Find out more here
Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube
Book shop
Buy now from The Feminist Shop!
Check out our stereotype smashing recommendations for children here
Let Clothe Be Clothes Blog
A Decade of Campaiging
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Looking for more stories that have made headlines? Click here
Check out our allies
Let Toys Be Toys
Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.
Pink Stinks
The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.
Trousers for All
Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.