Should we ban casual heels & wedges for girls? Yes. Here's why.
We are calling for a ban on everyday wedges and heels aimed at girls. Here's why.
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Welcome to
Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by writer Francesca Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender-coding products into 'for girls' and 'for boys.'
Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - from birth onwards.
We work with both schools and parents/carers to revisit uniform policies and advocate a gender-neutral approach based on trousers, shorts, skirts and dresses for all pupils.
Parents/carers are telling us they want to shop based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and the need for more sun-safe, practical clothing for all children.
Join the conversation @letclothesbe
Tag #LetClothesBeClothes #SmashStereotypes
Find out more about
Gender Marketing
Has it always been pink for girls and blue for boys? Where did these ideas start?
Find out more here
Read our report
School Uniform: Dressing Girls to Fail (2021)
Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube
Book shop
Buy now from The Feminist Shop!
Check out our stereotype smashing recommendations for children here
Let Clothe Be Clothes Blog
A Decade of Campaiging
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Looking for more stories that have made headlines? Click here
Check out our allies
Let Toys Be Toys
Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.
Pink Stinks
The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.
Trousers for All
Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.