Welcome to

Let Clothes Be Clothes
Allies of Let Toys Be Toys, Let Clothes Be Clothes is a grassroots campaign calling on retailers in the UK to end gender stereotyping in the design and marketing of children's clothing, shoes and accessories.
Since children are child-shaped until puberty (with the same measurements on high street sizing charts), we believe separate boys/girls ranges are not only unnecessary, but exploit harmful gender stereotypes that limit children to outdated ideas about the role of men and women in society.
Let Clothes Be Clothes is calling on retailers in the UK to adopt a unisex approach to selling childrenswear, providing real choice, prevent bullying and help build a more equal society.
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes
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Looking for Children's Clothes?

Check out our list of approved retailers here.

Need to challenge a school uniform policy?

Check out our guide on school uniform here

Looking for links to additional resources?

Check out reports, opinion pieces and other useful guidance on gender stereotypes.

Why does this matter?

Find out why gender stereotyping in the design and marketing of childrenswear matters here

Shop our new range of 

Organic Campaign T-shirts

at Teemill!

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Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube

Looking to learn more about Gender Marketing?

Has it always been pink for girls and blue for boys? Where did these ideas start? 

Find out more here

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Book shop

Buy now from The Feminist Shop!

Check out our stereotype smashing recommendations for children here

Let Clothe Be Clothes Blog

Campaigns we support

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Let Toys Be Toys

Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.



The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.


Trousers for All

Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.

Check out our resources section for more useful contact information.