Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign group set up to challenge harmful gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by founder Francesca Mallen, LCBC advocates a unisex ("for all") childrenswear policy for schools, and promotes choice for consumers by challenging widespread gender coding of children's products.
Shoppers are telling us they want more choice, rather than the option to buy from one of two stereotyped designs, such as pink for girls or blue for boys. Gender marketing is not only unnecessary but exploits outdated ideas about the role of men and women in society.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and advocate unisex school uniform policies to encourage true equality, prevent bulling and help build a more equal society.
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Tag #LetClothesBeClothes #SmashStereotypes