Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by writer Francesca Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender-coding products into 'for girls' and 'for boys.'
Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - from birth onwards.
We work with both schools and parents/carers to revisit uniform policies and advocate a gender-neutral approach based on trousers, shorts, skirts and dresses for all pupils.
Parents/carers are telling us they want to shop based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and the need for more sun-safe, practical clothing for all children.
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Tag #LetClothesBeClothes #SmashStereotypes
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Has it always been pink for girls and blue for boys? Where did these ideas start?
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