Welcome to

Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign group set up to challenge harmful gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by founder Francesca Mallen, LCBC advocates a unisex ("for all") childrenswear policy for schools, and promotes choice for consumers by challenging widespread gender coding of children's products.
Shoppers are telling us they want more choice, rather than the option to buy from one of two stereotyped designs, such as pink for girls or blue for boys. Gender marketing is not only unnecessary but exploits outdated ideas about the role of men and women in society.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and advocate unisex school uniform policies to encourage true equality, prevent bulling and help build a more equal society.
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes
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Looking for Children's Clothes?

Check out our list of approved retailers here.

Need to challenge a school uniform policy?

Check out our guide on school uniform here

Looking for links to additional resources?

Check out reports, opinion pieces and other useful guidance on gender stereotypes.

Why does this matter?

Find out why gender stereotyping in the design and marketing of childrenswear matters here

Check out our new range of 

Campaign T-Shirts at Teemill!

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Find out more about
Gender Marketing

Has it always been pink for girls and blue for boys? Where did these ideas start? 

Find out more here

Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube

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Book shop

Buy now from The Feminist Shop!

Check out our stereotype smashing recommendations for children here

Let Clothe Be Clothes Blog

A Decade of Campaiging

Hear us Roar!
Piers Morgan "Bonkers"
Let Girls Wear Trousers!
The Equal Classroom
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New Labels at John Lewis
Commander Christ Hadfield
NHM Demonstration 2015
Cheryl on Good Morning Britain
Red Live Event 2015

Looking for more stories that have made headlines? Click here

Check out our allies

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Let Toys Be Toys

Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.


Pink Stinks

The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.


Trousers for All

Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.

Visit our resources section for more useful contact information.