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Welcome to

Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign est 2014  by writer Francesca Mallen. LCBC advocate's choice, calling on retailers in the UK to end the design and marketing of childrenswear, shoes and accessories based around outdated gender stereotypes.
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes
Looking for great childrenswear? Check out our list of Approved Retailers here!
Plus please check out our sponsors BeeBooBuzz!

Shop our new range of organic campaign t-shirts!


Read about Why This Matters 


Check out our Handmade Face Mask's here

Learn about Gender Marketing

Making a complaint? Find our letter template here

LCBC Blog Would you like to blog for LCBC? Email Fran at


Proud to support the following:

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Let Toys Be Toys

Campaign asking retailers to stop limiting children's imagination by selling toys as either for girls, or for boys.


We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend.


Trousers for All

Trousers for All is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform.

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Blogger Dad chronicling the fun and games of a geek father, his fangirl daughter, and their ongoing struggle against pinkification.

Check out our resources section for more useful contact information.

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Support LCBC by

donating here

(C) Let Clothes Be Clothes 2020

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