Welcome to

Let Clothes Be Clothes

Let Clothes Be Clothes is a grassroots campaign  set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories. 

Led by writer Francesca Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender-coding products into 'for girls' and 'for boys.'

Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - from birth onwards.

We work with both schools and parents/carers to revisit uniform policies and advocate a gender-neutral approach based on trousers, shorts, skirts and dresses for all pupils.


Parents/carers are telling us they want to shop based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.

We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and the need for more sun-safe, practical clothing for all children. 
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes

Looking for Children's Clothes?

Check out our list of inspiring, forward thinking childrenswear brands! 

Public Demonstration

Got something to say?

Use our new form to call out gender stereotyping!

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Need help challenging a School Uniform policy?

All the information you need including template letter and ideas on how to start your campaign.


Find us on Instagram

Our new Instagram gallery celebrates the rebellious and creative nature of clothing.


Sizing-Up Kidswear

This summer we want to you to send us measurements of the shorts and t-shirts in 0 - 9 years that you buy! We want to find out if gender stereotypes impact the size of girls and boys clothes.  Can you help? Click here to find out more

How schools can adopt a gender-neutral uniform policy

What is a gender-neutral uniform, and why do we need one? Tes talks to school leaders who have introduced unisex uniforms.

“Gender-neutral is sometimes misunderstood to mean a ban of skirts or dresses – this isn’t the case at all. It’s about not prescribing what girls or boys wear and allowing free choice.”

Read more on the tes website here

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Book shop

Buy now from The Feminist Shop!

Check out our stereotype smashing recommendations for children here

Let Clothe Be Clothes Blog

A Decade of Campaiging

Hear us Roar!
Piers Morgan "Bonkers"
Let Girls Wear Trousers!
The Equal Classroom
LCBC Approved Badge
New Labels at John Lewis
Commander Christ Hadfield
NHM Demonstration 2015
Cheryl on Good Morning Britain
Red Live Event 2015
School Uniform: Dressing Girls to Fail (2021)

Looking for more stories that have made headlines? Click here

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Let Toys Be Toys

Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.


Pink Stinks

The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.


Trousers for All

Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.



FiLiA is a Women-led Volunteer organisation and part of the Women’s Liberation Movement. We have charitable status for our work promoting Women’s human rights.

FiLiA’s vision is a world free from Patriarchy where all Women and Girls are Liberated.

Visit our resources section for more useful contact information.