Welcome to

Let Clothes Be Clothes
Allies of Let Toys Be Toys, Let Clothes Be Clothes is a grassroots campaign calling on retailers in the UK to end gender stereotyping in the design and marketing of children's clothing, shoes and accessories.
Since children are child-shaped until puberty (with the same measurements on high street sizing charts), we believe separate boys/girls ranges are not only unnecessary, but exploit harmful gender stereotypes that limit children to outdated ideas about the role of men and women in society.
Let Clothes Be Clothes is calling on retailers in the UK to adopt a unisex approach to selling childrenswear, providing real choice, prevent bullying and help build a more equal society.
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes
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Looking for Children's Clothes?

Check out our list of approved retailers here.

Find out about our Campaigns

Check out a summary of our work here.

Looking for links to additional resources?

Check out reports, opinion pieces and other useful guidance on gender stereotypes.

Why does this matter?

Find out why gender stereotyping in the design and marketing of childrenswear matters here

Shop our new range of 

Organic Campaign T-shirts

at Teemill!

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Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube

Looking to learn more about Gender Marketing?

Has it always been pink for girls and blue for boys? Where did these ideas start? 

Find out more here

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Book shop

Buy now from The Feminist Shop!

Check out our stereotype smashing recommendations for children here

Let Clothe Be Clothes Blog

Support similar campaigns

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Let Toys Be Toys

Campaign asking retailers to stop limiting children's imagination by selling toys as either for girls, or for boys.


Trousers for All

Trousers for All is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform.

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Fawcett Society

The Fawcett Society is the UK’s leading membership charity campaigning for gender equality and women’s rights at work, at home and in public life.



The magnificent Stinkers have been a big inspiration to us - follow on Twitter to keep up to date with this excellent campaign challenging gender stereotypes aimed at kids.

Play Unlimited logo.jpg

Campaign based in Australia working to eliminate gender stereotypes that impact on children.

Happy Kids with Books

Let Books Be Books

Campaign for books without gender boundaries and stereotypes

Check out our resources section for more useful contact information.

Support our work by

donating here

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(C) Let Clothes Be Clothes 2021

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