Can Mums have time off from the Mothers Day gender stereotypes?
Mothers Day, what’s not to love? But look a little closer at the marketing and there's a big problem we need to talk about.
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Welcome to
Let Clothes Be Clothes
Let Clothes Be Clothes is a grassroots campaign set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories.
Led by writer Francesca Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender-coding products into 'for girls' and 'for boys.'
Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - from birth onwards.
We work with both schools and parents/carers to revisit uniform policies and advocate a gender-neutral approach based on trousers, shorts, skirts and dresses for all pupils.
Parents/carers are telling us they want to shop based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.
We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and the need for more sun-safe, practical clothing for all children.
Join the conversation @letclothesbe
Tag #LetClothesBeClothes #SmashStereotypes
Looking for Children's Clothes?
Check out our list of inspiring, forward thinking childrenswear brands!
Got something to say?
Use our new form to call out gender stereotyping!
Need help challenging a School Uniform policy?
All the information you need including template letter and ideas on how to start your campaign.
Stereotype Smashing Reads for Youngsters
Check out our recommended reading for adults and youngsters here
Read our report
School Uniform: Dressing Girls to Fail (2021)
Sizing-Up Kidswear
This summer we want to you to send us measurements of the shorts and t-shirts in 0 - 9 years that you buy! We want to find out if gender stereotypes impact the size of girls and boys clothes. Can you help? Click here to find out more
Book shop
Buy now from The Feminist Shop!
Check out our stereotype smashing recommendations for children here
Let Clothe Be Clothes Blog
A Decade of Campaiging
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Looking for more stories that have made headlines? Click here
We are proud to work alongside...
Let Toys Be Toys
Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.
Pink Stinks
The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.
ESIS is working towards a school environment free from sexism where all pupils are:
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taught a gender balanced curriculum
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free from gender-limiting stereotypes and expectations
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free from sexual harassment and violence
FiLia
FiLiA is a Women-led Volunteer organisation and part of the Women’s Liberation Movement. We have charitable status for our work promoting Women’s human rights.
FiLiA’s vision is a world free from Patriarchy where all Women and Girls are Liberated.