Welcome to

Let Clothes Be Clothes

Let Clothes Be Clothes is a grassroots campaign  set up in 2014 to challenge gender stereotyping in the design and marketing of children's clothing, footwear and accessories. 

Led by writer Francesca Mallen, LCBC promotes consumer choice by challenging the widespread practice of gender-coding products into 'for girls' and 'for boys.'

Gender marketing exploits outdated ideas about the role of men and women in society, and perpetuates inequality - from birth onwards.

We work with both schools and parents/carers to revisit uniform policies and advocate a gender-neutral approach based on trousers, shorts, skirts and dresses for all pupils.


Parents/carers are telling us they want to shop based on colour, type and age instead, and by passing clothes more freely between siblings, do their bit for the environment too.

We promote active healthy lifestyles by raising awareness about the harm of high heels and wedges, and the need for more sun-safe, practical clothing for all children. 
Join the conversation @letclothesbe
Tag  #LetClothesBeClothes #SmashStereotypes
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Looking for Children's Clothes?

Check out our list of approved retailers here.

Need to challenge a school uniform policy?

Check out our guide on school uniform here

Looking for links to additional resources?

Check out reports, opinion pieces and other useful guidance on gender stereotypes.

Why does this matter?

Find out why gender stereotyping in the design and marketing of childrenswear matters here

Find out more about
Gender Marketing
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Has it always been pink for girls and blue for boys? Where did these ideas start? 

Find out more here

Check out our new range of 
Campaign T-Shirts at Teemill!

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Why was Pink for Boys and Blue for Girls? by Origin of Everything on youtube

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Book shop

Buy now from The Feminist Shop!

Check out our stereotype smashing recommendations for children here

Let Clothe Be Clothes Blog

A Decade of Campaiging

Hear us Roar!
Piers Morgan "Bonkers"
Let Girls Wear Trousers!
The Equal Classroom
LCBC Approved Badge
New Labels at John Lewis
Commander Christ Hadfield
NHM Demonstration 2015
Cheryl on Good Morning Britain
Red Live Event 2015
School Uniform: Dressing Girls to Fail (2021)

Looking for more stories that have made headlines? Click here

Check out our allies

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Let Toys Be Toys

Our allies at Let Toys Be Toys are calling on retailers in the UK to stop limiting children's imagination by selling toys as either for girls, or for boys.


Pink Stinks

The magnificent Stinkers have been a big inspiration to us. Follow on Twitter to keep up to date with this excellent campaign that is smashing stereotypes.


Trousers for All

Trousers-for-all is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform. They offer advice and have some great online resources.

Visit our resources section for more useful contact information.