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    Can Mums have time off from the Mothers Day gender stereotypes?
    Alice Mason-Power

    Can Mums have time off from the Mothers Day gender stereotypes?

    Mothers Day, what’s not to love? But look a little closer at the marketing and there's a big problem we need to talk about.
    0 comments
    Unisex Kidswear? We approve!
    Francesca

    Unisex Kidswear? We approve!

    We're delighted to award the following unisex brands and retailers our Let Clothes Be Clothes Approved Badge!
    0 comments
    Should we ban casual heels & wedges for girls? Yes. Here's why.
    Francesca

    Should we ban casual heels & wedges for girls? Yes. Here's why.

    We are calling for a ban on everyday wedges and heels aimed at girls. Here's why.
    0 comments
    Trousers should be in every school uniform policy. Here's why
    Francesca

    Trousers should be in every school uniform policy. Here's why

    Banning girls from wearing trousers as part of their school uniform is outdated, unpopular and hinders learning. Here's why
    Junior Scientist T-Shirts from presenter Maddie Moate? Do you know, that's a great idea...
    Francesca

    Junior Scientist T-Shirts from presenter Maddie Moate? Do you know, that's a great idea...

    Science T-Shirts for all with Do you know? presenter Maddie Moate!
    New Year, New You? Buy Activewear! (but leave young girls alone, eh Matalan?)
    Francesca

    New Year, New You? Buy Activewear! (but leave young girls alone, eh Matalan?)

    Is "new year new you" a good message for young girls? We take a look at Matalan's latest marketing campaign.
    0 comments
    Christmas gifts with bite: What's with the bizarrely gendered animal onesies?
    Francesca

    Christmas gifts with bite: What's with the bizarrely gendered animal onesies?

    Check out our report on the high street's love of the gendered animal onesie. Who get's what animal? Here's why choice is important.
    0 comments
    Silly Stereotypes 2018
    Francesca

    Silly Stereotypes 2018

    In 2019 we're asking retailers to abandon sexist gender stereotypes in the design and marketing of children's clothes. Here's a look at...
    0 comments
    Harmful stereotypes in advertising: Our quick guide to the ASA's new rules
    Francesca

    Harmful stereotypes in advertising: Our quick guide to the ASA's new rules

    This week the Advertising Standards Agency (ASA) confirmed that new rules on gender stereotyping in advertising will come into affect in...
    0 comments
    2018 Christmas Gift Guide
    Francesca

    2018 Christmas Gift Guide

    From cosy soft pj's to warm winter woollies, here is our 2018 guide to unisex kidswear this Christmas! 1. Little Green Radicals Organic...
    0 comments
    The future is unisex: How independent childrenswear brands are getting it right.
    Francesca

    The future is unisex: How independent childrenswear brands are getting it right.

    Unaffected by the lumbering nature of big business, the indies we love are personable, proactive and socially responsible.
    0 comments
    Talking Candidly: Introducing EqualiTee
    Francesca

    Talking Candidly: Introducing EqualiTee

    Earlier this month we awarded our Let Clothes Be Clothes Approved Badge to Candidly in support of their new range of gender stereotype...
    0 comments
    Sexism Aimed at Kids: Why its time to Let Clothes Be Clothes
    Francesca

    Sexism Aimed at Kids: Why its time to Let Clothes Be Clothes

    I could ignore the FOR GIRLS or FOR BOYS signs, but started to notice other people couldn't - including my daughter.
    0 comments
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    Shop our new range of campaign t-shirts at Teemill!

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