Add a page title

All Posts
Campaigns
New
School Uniform

Trousers should be in every school uniform policy. Here's why

Banning girls from wearing trousers as part of their school uniform is outdated, unpopular and hinders learning. Here's why

Francesca

Junior Scientist T-Shirts from presenter Maddie Moate? Do you know, that's a great idea...

Science T-Shirts for all with Do you know? presenter Maddie Moate!

Francesca

New Year, New You? Buy Activewear! (but leave young girls alone, eh Matalan?)

Is "new year new you" a good message for young girls? We take a look at Matalan's latest marketing campaign.

0 comments

Francesca

Christmas gifts with bite: What's with the bizarrely gendered animal onesies?

Check out our report on the high street's love of the gendered animal onesie. Who get's what animal? Here's why choice is important.

0 comments

Francesca

Silly Stereotypes 2018

In 2019 we're asking retailers to abandon sexist gender stereotypes in the design and marketing of children's clothes. Here's a look at...

0 comments

Francesca

Harmful stereotypes in advertising: Our quick guide to the ASA's new rules

This week the Advertising Standards Agency (ASA) confirmed that new rules on gender stereotyping in advertising will come into affect in...

0 comments

Francesca

2018 Christmas Gift Guide

From cosy soft pj's to warm winter woollies, here is our 2018 guide to unisex kidswear this Christmas! 1. Little Green Radicals Organic...

0 comments

Francesca

The future is unisex: How independent childrenswear brands are getting it right.

Unaffected by the lumbering nature of big business, the indies we love are personable, proactive and socially responsible.

0 comments

Francesca

Talking Candidly: Introducing EqualiTee

Earlier this month we awarded our Let Clothes Be Clothes Approved Badge to Candidly in support of their new range of gender stereotype...

0 comments

Francesca

Sexism Aimed at Kids: Why its time to Let Clothes Be Clothes

I could ignore the FOR GIRLS or FOR BOYS signs, but started to notice other people couldn't - including my daughter.

0 comments

{"items":["60637a10f9a88d0015c06791","5e2eae5756b4d90017c3c755","5e10d9a8af1eb4001753eeea","5db47f765c638b001744bd38","5c2b39a698e6de001a1396ec","5c17e3ec19b7c0001ae5acfa","5bf443e2d6091a00190b7ab6","5bec4bab68ed75001a4d7880","5b71d5a8eb02440093245e93","5b3fb1b46b67150227f6b1cc"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#E5D4E5"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

Official Sponsor of Let Clothes Be Clothes

Trousers should be in every school uniform policy. Here's why

Junior Scientist T-Shirts from presenter Maddie Moate? Do you know, that's a great idea...

New Year, New You? Buy Activewear! (but leave young girls alone, eh Matalan?)

Christmas gifts with bite: What's with the bizarrely gendered animal onesies?

Silly Stereotypes 2018

Harmful stereotypes in advertising: Our quick guide to the ASA's new rules

2018 Christmas Gift Guide

The future is unisex: How independent childrenswear brands are getting it right.

Talking Candidly: Introducing EqualiTee

Sexism Aimed at Kids: Why its time to Let Clothes Be Clothes

Contact Us