Why this matters
Where to buy
We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend.
Let Toys Be Toys campaign is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.
The Fawcett Society is the UK’s leading charity campaigning for gender equality and women’s rights.
Trousers for All is a UK-wide group that campaigns to give girls the option of wearing trousers as part of their school uniform.
A geek father of a fangirl daughter, and their ongoing struggle against pinkification