UPDATE: Our complaint to the ASA about Shoezone's online style guides
Clothes are a great gift at Christmas (think PJ’s and socks!) so here is this years Top 10 of unisex clothing buys available from some of our LCBC Approved Badge winners! All are small businesses working outside the box, offering choice – not harmful stereotypes.
1. Little Green Radicals
We absolutely love the 100% organic, fairtrade unisex clothes designed and sold by Little Green Radicals. Their pyjamas are a favourite in our household for great fit, super-soft feel and long lasting wash after wash.
Sizes available: 12-18 months up to 7-8 years, from £29 with free delivery over £50
2. Monty & Co
Cool kidswear with a difference, Monty and Co make heirloom clothes that are designed to be treasured, passed down or returned for 20% off your next purchase! The idea is to stop clothes ending up in landfill, plus this unique small business donates 5% of every sale to The Fashion and Textile Children’s Trust.
Porter Bib and Brace Dungaree’s in Red Stripe, currently half price in their Archive Sale! Sizes available: 5-6, 7-8, 8-9 & 9-10yrs, priced from £37.50 (reduced from £78)
3. BeeBooBuzz
Bright and colourful baby basics, we love that as well as offering a rainbow of comfy unisex clothes designed to be mixed and matched, everything is organic and made/dyed in the UK.
Sizing available: 0-3 months up to 2-3 years, from £8 for this gorgeous Yellow Baby Vest
4. Dragons & Daisies
Inspired by music and street-art, owner Shim has created a fantastic range of original designs, available in t-shirts, sweatshirts, caps and badges. They have some great offers this time of year, including Surprise Bundles (from£34.99), free delivery on orders over £35 AND 20% off your first order.
We love this Beatbot Baseball Tee, shown here on Shim’s super cool daughter!
Sizes available: 5-6, 7-8, 9-10, 11-12 years, from £19.99
5. Mimi & Will
A massive supporter of the campaign from the start, Mimi & Will offer design-led 100% organic cotton t-shirts that are printed in the UK (using skin-safe inks) and have based their business model on the idea that clothing should be about good design, not fads or fast fashion.
Our girls love their Supersaurus T-Shirts, designed for Mimi and Will by Neil Slorance – check out his work on the official Doctor Who comic strip!
Sizes available: 6-12 months up to 7-8 years, from £16
6. Tootsa
Do you ever look at some kidswear and think, I would wear THAT all day long. Tootsa (formerly Tootsa Macginty) have a fantastic range of colourful kidswear, including this retro style Aasgard Pack-away Puffa Jacket in red, which comes with its own draw-string bag, can be gift wrapped AND posted for free (when you spend over £25)
Sizes available: Baby sizes, and 2-3 years up to 8-9 years, from £62 (remember to claim 15% off your first order!)
7. Lizziebug
Not only are the clothes handmade (by a miracle one-woman team), but the fabric prints are designed in-house too! The website allows you not only to choose the size you want, but the length of sleeves and fit as well, which is a pretty cool service at your finger-tips.
My youngest spotted and LOVES this Popcorn T-Shirt, perfect for cinema outings or curling up on the sofa.
Sizes available: 3-6 months up to 5-6 years, from £16.50
8. Tutti Frutti Clothing
Handmade using organic cotton jersey, these Penguin Leggings are a perfect Christmas treat from Tutti Frutti, a small Hertfordshire based business run by Ali who is passionate about sustainable fashion and operates a minimal waste home studio.
Sizes available: 0-6 months up to 7-8 years, from £15.95 with gift wrapping available
9. Funky Little People
Get your fix of terrific Scandinavian brands this Christmas, with one of our favourite’s – Funky Little People. They sell a massive range of Scandi brands such as Duns, JNY and Papu – all designed and marketed unisex. They also have a section for adults!
We had a tough job choosing one thing for our top 10, but keeping the Christmas theme going is this wicked organic Duns of Sweden Gingerbread Bodysuit
Sizes available: 6-9, 9-12 and 18-24 months, from £16
10. Let Clothes Be Clothes Kidswear
We are delighted to announce that yes, the circus is back in town!
The sewing machine that brought you trailblazing unisex kidswear company Sewing Circus (sold in June 2018 to the wonderful Hanna Symis) has teamed up with Katy P, the brains
Commander Chris Hadfield with a young Sewing Circus customer wearing a Space Black Play Dress
behind eco-friendly tee business, Mimi and Will to create a new range of kidswear that will help fund our campaign long term.
The new range will include LCBC campaign logo t-shirts and badges, sustainable handmade clothes using recycled or dead-stock fabric, guest editions from our list of approved retailers and much more.
We don’t have anything to show you just yet, but please watch this space for the launch date!
And that’s all folks! Remember to check out our list of Approved Retailers for more ideas on where to buy childrenswear that is designed and marketed unisex, these are all terrific small businesses committed to doing their bit towards ending harmful gender stereotypes.
Wishing all our supporters a very very happy Christmas!
Fran x