Get in touch with your local MP and let them know this is an important issue to you, after all, harmful gender stereotypes aimed at children has already been raised in parliament. Lets take it a step further and call for action that will lead to real change.
To find contact details for your MP, please click here.
Contact the BRC
The BRC (British Retail Consortium) is an independent body that advises over 5000 registered UK businesses on responsible retailing and best practice in customer service.
Let the BRC know your concerns that their own guidance on childrenswear, to not "unduly stereotype," is being ignored. Click here to use their contact form.
Complain to the ASA
The Advertising Standards Authority (ASA) has the power to remove advertising that uses harmful gender stereotyping, with new rules coming into play from June 2019.
The ASA can act on complaints that relate to press, radio, TV and internet based ads, plus billboards, leaflets and brochures. Click here to find out more.