Always "Like a Girl" Campaign (2014)
Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!
New York Magazine (2018)
How to Raise a Boy is a weeklong series centered around this urgent question in the era of Parkland, President Trump, and #MeToo. Here, young girls and boys share their thoughts on stereotypes surrounding boys and girls.
You Can Be (animation) by Zero Tolerance (2020)
You Can Be is a campaign to give children best start in life without the limit of stereotypes. This campaign is an addition to Zero Tolerance's range of resources to raise awareness on the harms of gender stereotyping in the Early Years.
Ted Talk by Gaby Barrios (2020)
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios.
The Checkout: Gendered Marketing (2014)
Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we've all got an equal opportunity to pay more.