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(C) Let Clothes Be Clothes 2019

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European Commission

"Action to combat gender-based stereotypes must start at a very young age and should promote behaviour models which value individual choices of education pathways and support equality between men and women"

Equality of Men and Women Report

National Union of Teachers

"Challenging gender stereotypes is likely to have widely beneficial effects in terms of improving educational and life outcomes for both genders helping young people and adults to have respectful and fulfilling relationships and improving behaviour in our classrooms."

Stereotypes stop you doing stuff Report

Girl Guiding UK

"Gender stereotypes are holding sway over girls as young as seven, skewing their view of what girls and boys can achieve." 

Girl Guiding Attitudes Survey Report

All children should be given the opportunity to explore and discover the colours, styles, themes and slogans that they want to wear - and what they feel most comfortable in. Choice is important,  and its a big part of growing up.

The Fawcett Society

"“Gender stereotypes hold us all back. We have boys who cannot express their emotions, become aggressive, under-achieve at school and go on to be part of a culture of toxic masculinity which normalises violence. We have girls who have low self-esteem and issues with their body image, with one in five 14-year-old girls self-harming. We have a heavily segregated labour market where just 8% of STEM apprentices are women. Gender stereotyping is at the root of all of this. We have to grasp the challenge to change it.”

Sam Smethers, Chief Executive

UN Human Rights Council

"Stereotypes often dictate different expectations for boys and girls, such as completion of education and fields of study to pursue. Stereotypes are also perpetuated in school curricula and materials, which often leads to occupational gender segregation, with girls less likely to study and pursue careers in highly valued professional and traditionally male-dominated fields, such as science, technology, engineering and mathematics."

Report on Gender Stereotyping

Advertising Standards Agency

"Young children appear to be in particular need of protection from harmful stereotypes as they are more likely to internalise the messages they see. However, there is also significant evidence of potential harm for adults in reinforcing already internalised messages about how they should behave and look on account of their gender."

Depictions, Perceptions & Harms Report

We are part of a growing grass-roots movement who are troubled that instead of celebrating choice and equality, retailers are promoting harmful, outdated ideas about the role of men and women in society.

Let Toys Be Toys

"How toys are labelled and displayed affects consumers’ buying habits. Many people feel uncomfortable buying a boy a pink toy or a girl a toy labelled as ‘for boys’. Other buyers may simply be unaware of the restricted choices they are offered. They may not notice that science kits and construction toys are missing from the “girls” section, or art & crafts and kitchen toys from the “boys”. If they’re never offered the chance, a child may never find out if they enjoy a certain toy or style of play. Children are taking in these messages about what girls and boys are ‘supposed to like’.  They are looking for patterns and social rules – they understand the gender rule ‘This is for boys and that is for girls,’ in the same way as other sorts of social rules, like ‘Don’t hit”.

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Pinkstinks

"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning.... Whether it is the baby pink colour that infantilises daughters or the sickly pink of Barbie’s prison bars, pink is never shocking. It needs a generation to tell it to pink off."

Ros Wynne-Jones, Journalist and Author on her support for Pinkstinks.

Trousers For All

“Discriminatory school uniform policies not only maintain outdated and offensive gender discrimination, but they also send strong signals to children about what it is to be a ‘proper’ girl or boy.

The stipulation that boys wear trousers while girls must wear skirts promotes messages that boys are active, while girls should be less active, decorative, and ‘demure’. We need to challenge such stereotypical assumptions, and gender discrimination wherever it is found.

The choice of trousers or skirts should not be constrained by gender, and that is why I support the Trousers for All campaign.”

Professor Becky Francis, Director of UCL Institute of Education.